22 immutable laws of marketing powerpoint
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What part of the campaign process can you master that no one else can see? It’s a risk for advertisers to depend so much on a single affiliate when they can spread the love instead. Is it the Offer? It can be, but it’s becoming harder to get the exclusive on offers these days. Anyone can see your landing page, copy it, and run it against you. You have to ask yourself – what separates you from everyone else? Sometimes affiliate marketing can feel like everyone’s copying each other, and it’s a race to the bottom. As soon as an offer is blowing up on a network, affiliate managers start Skyping and WhatsApping their top affiliates. We’re in the age of spy tools where anyone can see profitable ads.
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One area that I focus on is competitive advantages. It can drive someone crazy trying to figure out what to focus on. Some include analyzing the data, coming up with great angles, networking, etc.
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There are so many moving parts to running a campaign. “I don’t fear the man who knows 10,000 kicks, I fear the man who has practiced one kick 10,000 times” – Bruce Lee
22 IMMUTABLE LAWS OF MARKETING POWERPOINT SERIES
This series is meant for me to figure out and dissect what some of these fundamentals would be for affiliate marketers. In any given sport, the best coaches always have a laser focus on mastering the fundamentals. The 22 Immutable Laws of AFFILIATE Marketing You should read part one of this article if you haven’t yet: Law #7: Small Budget? Service a Small Segment Well Law #5: Whoever Experiments the Most, Wins I started this series six months ago and came up with the first set of immutable laws: If I fall into a coma and wake up ten years later – what’s going to be the same with this industry? So, let’s go back to that mental model and ask ourselves, “ what’s NOT going to change with affiliate marketing.“ They have a laser focus on mastering the fundamentals of e-commerce. As long as they get those things right, then they’re always going to dominate. Their entire business model is focused on how can they ship things to us faster, and how they can keep lowering prices. It’s impossible to imagine a future where their customers will say, “ We want higher prices and slower shipping. Ten years from now, Amazon’s customers will still want low prices, fast shipping, and a vast selection. Instead, he focused on what’s NOT going to change. Jeff commented that the future is too hard to predict. That’s the question that people kept asking Jeff Bezos of Amazon. What’s the next big thing? If you can figure that out, then you can get a head start on everyone else. It’s natural to wonder what’s going to be hot. All that added up means that what’s working now might not be working two years from now. There are going to be new rules, regulations, market innovations, and increasing competition. I’ve always said that this industry ages like a dog – a year here is like seven years out in the “real world.” Affiliate Marketing: The 22 Immutable Laws of Affiliate Marketing